Capability 03 / 06
Creative
Brand identity and creative studio in Kigali, Rwanda
A brand should look and sound like one thing everywhere. We build identities, visual systems and campaigns that make an organisation instantly recognisable online.
Brand identity
Logos, colour, type and tone of voice that express what the organisation stands for.
Visual systems
Guidelines and assets that keep social, web and print looking like the same company.
Digital campaigns
Launch and awareness campaigns designed for the channels your audience already uses.
Content & imagery
Copy direction, layouts and image treatment that make the message land.
- 01
Listen
What the brand is, who it speaks to and how it should feel.
- 02
Concept
A clear creative direction, presented before production starts.
- 03
Produce
Identity, assets and campaign pieces made as one connected set.
- 04
Roll out
Delivered with the files and guidance your team needs to keep it consistent.
Where this shows up on the web today.
A brand should look and sound like one thing everywhere.
Your brand is the sum of every place someone meets you: your logo, website, proposals, social media, packaging, signage and the way you write. APLIX is a brand identity and creative studio in Kigali that builds identities and visual systems that stay consistent across all of them, and digital campaigns that put that identity to work. We work with organisations in Rwanda, across Africa and beyond who want to be recognised, remembered and trusted.
Every project starts by listening: what you do, who you serve, what makes you different and where you want to be known. From there we shape a concept, a clear idea that the name, logo, colour, typography, imagery and tone of voice all express, and test it against real situations, from a small social avatar to a large printed banner, before it is finalised.
What you get: an identity you can actually use.
A logo alone is not a brand. Our identity work includes logo suites in the formats you will need, colour palettes and typography, imagery and graphic direction, tone of voice and practical guidelines, so your team and other suppliers apply the brand correctly. Where a business needs it, we extend the identity into templates for presentations, documents and social media so consistency does not depend on a designer being available.
Campaigns and content bring the brand to life online: launch campaigns, social media content, imagery direction and digital assets built for the channels where your audience already is. We plan each campaign around a clear objective, whether awareness, enquiries, event attendance or a product launch, and review results so the next round is sharper.
Craft and consistency across channels.
Brand, web and product design sit together in one studio, so your identity carries straight into your website, applications and campaigns instead of being reinterpreted by each supplier. Final files are delivered organised and ready for print, web and social use.
- Brand identity
- Logo & visual systems
- Brand guidelines
- Digital campaigns
- Social & content
- Imagery & graphics
Frequently asked questions.
What is included in a brand identity project?
Typically a logo suite, colour palette, typography, imagery direction, tone of voice and brand guidelines, plus templates for the materials you use most.
Can you refresh an existing brand instead of starting over?
Yes. We can evolve what you have, keeping the recognition you have built while fixing what is inconsistent, dated or hard to use.
Do you handle social media content and campaigns?
Yes. We plan and produce campaign concepts, social content and digital assets, tied to a clear objective and the channels your audience uses.
Will my brand work on my website and in print?
Yes. We deliver files for print, web and social, and because web design is in the same studio, the identity carries through to your digital products.
How do we start a creative project with APLIX?
Send us a brief through the contact page: what you want to build, the goal and the scope. We will reply to talk through the next step.